Birth of a brand: delve interiors

Behind the screen at new delve interiors headquarters, president/owner Ed Boiar is being interviewed and discusses the rebranding process, and working with The Marketing Machine.

Thirty-Year-Old Office Furniture Dealership Partners with Innovative Creative Services Agency to Usher in New Company Culture, Fresh Approach

[EDITOR’S NOTE: A video interview with Delve Interiors about their rebranding is available. August 6, 2013: Innovative creative services agency The Marketing Machine (theMmachine.com) is in the midst of launching a complete rebranding effort for Delve Interiors to help usher…

Branding principles: familiarity

It's no surprise that I spent a good amount of time over the past 15 years or more thinking about principles of branding, about how we go from knowing nothing about a product or a company to loving it (or…