creativity

The Marketing Machine recently helped create a unique new superhero: "Max," of CenterEdge Software. The client tasked us with developing this unique character as an outgrowth of a very successful B2B advertising campaign that we created for them in 2013; this ad series featured stock-art...

  [caption id="attachment_17936" align="alignnone" width="424"] Four conceptual firework units on white background.[/caption] Creativity is a joy. And sometimes it’s worse than pulling teeth. In our business, where at some level creativity is always connected to a timeline, we can’t afford to leave creative thinking to chance, so...

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