In our experience, the most effective and efficient way to currently connect with clients, customers, or prospects is with email marketing. Proper use of email communications will increase retention (a measure of a customer’s loyalty and length of patronage) and frequency (the average number of purchases).
Email marketing is a prime opportunity to solidify your branding, expand your customer’s knowledge of the services and/or products you offer, stimulate immediate sales, and connect with customers about common interests. It’s also a great way to convey your company’s personality in a professional manner.
Like any other marketing communication, your email messages should be focused, concise, relevant, look the part and adhere to best practices. Our creative design team has several years of experience carefully crafting successful eye-catching email campaigns that deliver results. If you need assistance with the design phase of your email communications, please let us know.
Please review our Email Marketing Portfolio.
You have just a few seconds to intrigue or excite your reader into action — whether that’s calling, clicking or replying. Our copywriters and email strategy team partner up with you to get your message focused for success. We can also help you set up a testing strategy to ensure your messages are the optimal fit for your audience.
The Marketing Machine can provide your company with a subscription to Exact Target®. We believe this award-winning, web-based email marketing solution is the most powerful email marketing software available. Testing and customization is a snap with this tool, and the reporting functionality will slice and dice your numbers in virtually any way you need.
However, after several years of developing and managing successful email marketing campaigns for a variety of clients across a wide range of industries, we realized that as much as we prefer Exact Target®, it isn’t for everybody. As such, we have positioned our company to offer the same level of design and strategic planning service regardless of the application you use. Please note that we only provide technical support for Exact Target® subscriptions.