Collateral and Identity

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Make your presence felt: dial up your corporate branding

Corporate branding is not just for big Fortune 500 companies. Every company has a brand—whether it’s planned or not. Think about the many ways you and your customers come in contact—voice mail, advertising, logos, signage and packaging. All of these communicate a message—a promise to your customers—and collectively they create your brand.

What does your company, your product, your brand stand for?

Your brand is the face of your company and therefore the branding strategy should represent to your prospects that your company is the solution to their problem. Do this by connecting with your target prospect’s emotions, confirming credibility, motivating the buying decision—and solidifying their loyalty through CONSISTENCY. A good brand consistently delivers with every interaction and communication.

Messages that don’t reinforce your brand promise will confuse customers and dilute your brand’s impact.

A professional company like The Marketing Machine can help brand your company and create a total package your customers will remember and relate to. Professionally designed logos, letterhead, brochures, business cards, signage and other collateral materials, combined with strategic marketing, create an image, and communicate who you are and why it matters to your target market.

One of the most important decisions a business owner can make is the decision to invest in defining a branding strategy that will serve as the foundation of all future marketing efforts. Don’t leave your brand to chance! Call Paul Spinak at 919.460.7978 or complete the Contact Form at right to discuss your corporate branding.

Branding Project Examples

  • Corporate Branding (e.g., Logos)
  • Direct Mail (e.g., Postcards)
  • Internet Advertising (e.g., Banner Ads)
  • Print Advertisements (e.g., Magazines, Newspaper)
  • Trade Show Graphics
  • Sales Materials
  • Signage
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