Corporate branding is not just for big Fortune 500 Companies. Corporate identity and branding opportunities for your product or services exist in a variety of ways. Think about the many aspects of customer contact—voice mail, advertising, logos, signage and packaging. All of these are ways to communicate a message—a promise to your customers—and create your brand.
Branding tells what your company and your product stand for. A good brand consistently delivers with every interaction and communication. Messages that don’t reinforce this promise will have the opposite effect and hurt your image and the brand you want to create.
In business, image is everything. A professional company like The Marketing Machine can help brand your company and create a package your customers will remember and relate to. Professionally designed logos, letterhead, brochures, business cards, signage and other collateral materials, combined with strategic marketing, create an image and communicate who you are to your target market.
Your brand is the face of your company and therefore the branding strategy should represent to your prospects that your company is the solution to their problem. This is accomplished through clear messaging, confirming credibility, connecting with your target prospect’s emotions, motivating the buying decision and solidifying their loyalty.
One of the most important decisions a business owner can make is the decision to invest in branding. The branding strategy will serve as the foundation of all future marketing efforts.
Branding Project Examples
- Corporate Branding (e.g., Logos)
- Direct Mail (e.g., Postcards)
- Internet Advertising (e.g., Banner Ads)
- Print Advertisements (e.g., Magazines, Newspaper)
- Trade Show Graphics
- Sales Materials
Please review our Graphic Design Portfolio.