Rebranding

Rebranding is needed when your original corporate branding is no longer doing the job.   There could be a number of reasons that your company needs to rebrand including: staying current with current market trends in your specific industry, shedding negative images of the past, differentiation from competitors, merger/acquisitions, renaming or repositioning.

In the rebranding process, a new set of challenges arise. There could potentially be large quantities of existing collateral and messaging in the public eye. This needs to be addressed from the top down of companies so that the whole company is on board with the rebrand strategy.  For example, if the company has had an established brand for a number of years in multi-locations, it make take several months to go through the rebranding process, from signage and display graphics to collateral and media. It takes a careful plan to make sure that this is implemented without a hitch. As the new brand emerges, it is also advised to put a PR campaign in place announcing the rebrand to the world.

Evolution is inevitable in any company as it grows and it is only natural for the company to need to grow into a new brand. Revamping your new look requires thinking beyond what your company is and what it can become. You must be ready and willing to let go of things of the past that you felt were perfect, which probably is no longer the case.

Rebranding Project Examples
* Corporate Branding (e.g. Logos)
* Direct Mail (e.g. Postcards)
* Internet Advertising (e.g. Banner Ads)
* Print Advertisements (e.g. Magazines, Newspaper)
* Trade Show Graphics
* Sales Materials
* Signage

Please review our Graphic Design Portfolio.