The Werd

The Marketing Machine just passed its 15-year anniversary. That’s a pretty big marker! When I launched TMM back in 1998, I wanted to give small businesses a resource for helping them build and maintain consistent marketing efforts—to turn their marketing into a “machine.” I had...

In the wake of the Boston bombings, there was an immediate need for people to show their support. Many turned to social media to post their feelings, their outrage at what had happened…others chose to use not words, but symbols. One of the ones I...

  [caption id="attachment_17936" align="alignnone" width="424"] Four conceptual firework units on white background.[/caption] Creativity is a joy. And sometimes it’s worse than pulling teeth. In our business, where at some level creativity is always connected to a timeline, we can’t afford to leave creative thinking to chance, so...

Graphic design not only makes something look good, it organizes information to help deliver a message in the most impactful way possible. When you combine the right image, a well-written headline, professionally executed in a well-established package, then BOOM! The message hits its target. However,...

As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the special plates, to the place...

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