The Werd

As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the special plates, to the place...

In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's a vibrant campaign on many...

The use of mobile devices to browse the Internet is growing exponentially, with predictions that by next year, more people will browse the Internet on their mobile devices than on their desktop computers! Not having a website that’s optimized for mobile devices can really set...

Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to!  So when we saw this article on email marketing strategies from Inc. we had to applaud, and...

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