What is print production?
At The Marketing Machine, we build brands, creating designs that are, in one way or another, produced in some tangible way. Some of those designs eventually appear on your TV, your website, or Internet. But much of what we…
My top 10 most loathed fonts as a graphic designer!
All graphic designers have a love for typography. It’s what we do! But not all typography makes us feel all gooey inside. Fonts also follow fads just like everything else does. Some fonts that were cool in the 80s, should…
Garner Appliance & Mattress: When a key change to your product line forces a rebrand.
In business, there are certain circumstances that necessitate and usher in a marketing rebrand. For one particular client of ours, a fundamental change to their core business was it. If you live in Central North Carolina, you have likely heard…
Logisticsville
Eye-catching graphic design helps Guardian Logistics Solutions make a bold move The Situation: Late in 2013, one of our clients came to a big realization: though they were operating like three distinct entities, they would be both more efficient and…
Wake County Bar Association’s Comprehensive Rebranding
RALEIGH, N.C. — June 3, 2014: Innovative creative services agency The Marketing Machine (theMmachine.com) has been tapped by the Wake County Bar Association (WCBA) to guide the active 2,400-member organization through a comprehensive rebranding process. Serving legal professionals with a myriad of professional, educational and…
Raleigh Creative Services Agency Brings Superhero To Life For CenterEdge Software
RALEIGH, N.C. — April, 2014. Innovative creative services agency The Marketing Machine (theMmachine.com) recently introduced a new force for good, rivaling the likes of Spider-Man, Batman, Superman or the X-Men: Max, the tireless champion of entertainment centers far and near.…
The Story of Max
The Marketing Machine recently helped create a unique new superhero: "Max," of CenterEdge Software. The client tasked us with developing this unique character as an outgrowth of a very successful B2B advertising campaign that we created for them in 2013;…
Branding Fundamentals
I have always been fascinated with branding, and how we, the consumers, establish relationships with companies and their products or services. I believe the stronger and more focused a brands execution is, the more it resonates with potential customers and…
Branding and Momentum
The many facets of branding continually fascinate me, and how we, the consumers, are motivated to establish relationships with companies and their products or services. Many of these developments take place in our subconscious and happen over time. Another element…
Make the most of your advertising budget
Once a client has established distinctive, consistent branding, and their marketing goals are defined, advertising is often the next question up. Even those with the most generous advertising budgets have to deal with a common challenge: finite budgets from…