In today's business landscape, effective marketing and creative services are vital for success. One crucial decision business owners face is whether to handle creative tasks in-house through the DIY (Do It Yourself) approach or enlist the expertise of a Creative…
Marketing is an essential part of any business and small businesses in particular may wonder when it's time use a marketing agency versus in-house or ad hoc staff for their marketing efforts. Here are a few things to consider in…
A logo is more than just the visual representation of your organization. It’s a meaningful aesthetic that tells your brand’s unique story and influences how your product or service is perceived. It also offers a quick way for everyone else…
Small business owners who are new to email marketing sometimes feel overwhelmed or confused by how to choose the best email types to connect with their clients, and get results. Faced with too many unknowns, they may hold back from…
Logos are everywhere—you probably see more logos than ads each day, or over 6,000 a day—so when it’s time to create or refresh yours, it pays to prioritize these top 3 essentials for a GOOD logo: Expresses the brand’s essence,…
Raleigh, NC – April 2018: Innovative creative marketing agency The Marketing Machine is celebrating its 20th year of helping over 400 clients grow their businesses through crafting brands and building comprehensive branding strategies and targeted buzz-building campaigns. The platinum anniversary marks…
Behind the Presidential Brand Political Campaign—or Marketing Campaign? Every successful political campaign, from local office all the way up to presidential hopefuls, utilize the exact same marketing rules as any business. The only major difference between a business’ marketing campaign…
Eye-catching graphic design helps Guardian Logistics Solutions make a bold move The Situation: Late in 2013, one of our clients came to a big realization: though they were operating like three distinct entities, they would be both more efficient and…
In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's…