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Business Discovery

Let’s discover your truth.

Business Discovery is a vital process that informs the foundation of your logo, company rebrand, product naming or new multi-channel ad campaign. The process is simple, really. It’s all about digging. We dig in to understand your current business situation, some of the biggest challenges you face, the competitive and industry landscapes and the opportunities in front you.

We read everything and meet with everyone, reviewing where you’ve been so we can ultimately bring something new to the table.

Insight meets imagination.

At The Marketing Machine, we know that nothing comes from nothing. To us, great ideas are born out of real truths and insights. Once we emerge from the business discovery phase, we’ll pore over everything and use what was gleaned to develop a strategic framework. Then, the magic happens.

Think of business discovery as the iron scaffolding holding up the shiny glass tower.

Business Discovery is a 3-step process:

step1

STEP 1:
Let’s Meet

Typically, after an initial phone discussion, we meet with clients in person to discuss the project, collect information and have break-out interviews with key stakeholders/ employees. We leave with a pile of bedside reading (i.e., your old brochures and ads, white papers, your current website, etc.). We want it all.

step2

STEP 2:
Let’s Review

After reviewing what we learned from our initial meet and greet, follow-up interviews are scheduled when appropriate. Discovery is a hunt. It’s all about fact finding, understanding and then isolating. We want to know where your customers come from, why they might choose your business over another (or vice versa) and how you’re perceived.

step3

STEP 3:
Let’s Go

At the conclusion of our discovery process (typically 15-20 business days), we’re ready to create. We take all the knowledge and insights, all the seeds of ideas and candid feedback, and emerge with the creative brief that will drive the entire project forward. We don’t believe in the random coincidence. A genius solution is always the result of smart business discovery.

WHAT OUR CLIENTS SAY

  • We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer's expectations and budget.

    NCRMA – North Carolina Retail Merchants Association

  • The most exciting thing is we would have a meeting, we would leave with objectives, they would leave with objectives. When we came back, we were always surprised, and always pleasantly surprised...they never missed the ball.

    Ed Boiar – Delve Interiors

  • TMM has performed beyond our expectations, acting like a true marketing partner...helping us stay on top of opportunities...

    Pamela Scherer – Blue Ridge OB/GYN

  • We have been working with The Marketing Machine since 2011 and during that time, they have become an extension of our staff. They take the time to listen and work collaboratively, while providing new and innovative ideas to help increase brand awareness. We are fortunate to work with such a dynamic, fun and creative team that delivers top notch service.

    Sharla Seidel – The Canine Health Foundation

  • Paul and his team at The Marketing Machine are absolutely amazing at what they do. I needed my corporate identity redesigned, sales material, and a new website. Paul took me through the process and made sure we met the deadlines that had been set. The designs and the experience was far better than I could have imagined. For the best design work, with true professionals, I highly recommend The Marketing Machine.

    Braxton Bell - Owner, Braxton's Auto Advantage

  • I just wanted to say thank you for the great work on the website design; I'm so pleased with everything! But above all, I want to say thank you for even coming in below my budget!!! Thanks for another great job!!!

    Ann Sun - Owner, A. Sun Designs

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We can't wait to hear from you! Call us today at 919.460.7978 to learn more.