Logo Design/Identity Creation

The power of custom logo design.

Whether it’s a graphic icon that captures the spirit and culture of your business/organization, or an original type treatment design that expresses your unique personality, a custom logo will not only set you apart, but also set the tone for who you are as a company. Ultimately, your logo is your principal branding element. Make sure it connects with customers.

Your logo should not, and will not, look like anyone else’s logo.

Before setting out to create a new logo, our design team meets with you and other stakeholders within your company to extract the essence of your brand, the long-term vision for your company and what you hope your new logo will communicate.

With clarity and alignment, our creative process can begin. We explore a range of solutions, coming at it from every possible angle, and the end result is a completely original logo that no one else can claim or copy. The Marketing Machine creates insightful and purposefully designed logos that will serve your business and brand for years to come. Sound good? Let’s get started.

Our Logo Design Creative Process



We want to know everything about your brand. Our discovery process consists of a detailed questionnaire, in-person team member interviews and discussions on how you, your customers and your competitors perceive your brand.

5-8 business days



After the discovery phase, our strategists develop a creative brief that serves as a roadmap for logo design. The goal is to make sure we’ve heard and accurately captured your input and ideas and are heading in the right direction.

2-3 business days



Our creative team researches, sketches, brainstorms, ideates and explores a wealth of concepts that are fresh, unusual and bold, yet always on strategy. Typically, a handful of logos and ideas will rise to the top and begin to take shape.

10-15 business days



We’re ready to meet and put our best ideas on the table. We’ll share our overall approach and provide a framework for judging the logos, give you a few days to review the designs and with your feedback, our team will make the final tweaks. Once we arrive at a selected design, we’ll polish up and then package for launch.

7-10 business days

Dive deeper! Learn more about what we can do to ignite your brand!


We can't wait to hear from you! Call us today at 919.460.7978 to learn more.