Remember when you were a kid and you liked to play the games on the back of the cereal box while you ate? Somehow the entertainment value helped make the cereal taste even better. I don't think I ever really…
Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…
Pokémon exploded in the nineties. Pixelated monsters decked out backpacks, notebooks, and, of course, Gameboys. It was a cultural icon, with its logo slapped on everything and with kids drooling over the next new monster. Wars were waged over…
In business, there are certain circumstances that necessitate and usher in a marketing rebrand. For one particular client of ours, a fundamental change to their core business was it. If you live in Central North Carolina, you have likely heard…
The Marketing Machine recently helped create a unique new superhero: "Max," of CenterEdge Software. The client tasked us with developing this unique character as an outgrowth of a very successful B2B advertising campaign that we created for them in 2013;…
Once a client has established distinctive, consistent branding, and their marketing goals are defined, advertising is often the next question up. Even those with the most generous advertising budgets have to deal with a common challenge: finite budgets from…
Even in our internet-centered world, trade print advertising still has value for B2B marketing directors—how much depends on the industry, your ad’s effectiveness and how well you leverage the message across other channels. Since print isn’t cheap, consider these best…
Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…
Some folks seem to have a bit of confusion when it comes to marketing and advertising and knowing how they differentiate. Fear not, we are going to clear that up. It might be best to give you Webster's take on these…