In light of our recent post about rebranding, we thought we would show you some examples of logo evolution. Although rebranding is a lot more than just a logo redesign, this is where it starts and if you don't nail…
Now that most of our clients’ businesses have stabilized enough that they can plan more than a month out, we’re seeing some shifts in the top trends in setting marketing and advertising budgets. When we meet for regular planning sessions…
Yes, creative masters like (ahem) us have learned to juggle fine marketing initiatives of just about every size and scope as smoothly as a Formula 1 car driver shifts gears… but producing work that works doesn’t come at the push…
If you’re asking, you’ll probably hate the answer... but hear us out before you tell us what we can do with our recommendation… Weekly or daily updates are best (certainly no less than monthly). What?! Why?! How?! Here’s what you…
There are many reasons why companies should use a qualified and experienced graphic designer when they develop marketing collateral. Here's are some of the top purposes a designer serves in the marketing environment, in the words of our resident Art…
One size does NOT fit all! Make sure your website design delivers a pleasant user experience for visitors, or you could lose out on leads and sales. Business success has taken many forms over the years, but it has never…
Raleigh, NC – April 2018: Innovative creative marketing agency The Marketing Machine is celebrating its 20th year of helping over 400 clients grow their businesses through crafting brands and building comprehensive branding strategies and targeted buzz-building campaigns. The platinum anniversary marks…
Raleigh, NC – March, 2018: The Marketing Machine has been selected for the 2017 Raleigh Small Business Excellence Award in the Marketing classification by the Raleigh Small Business Excellence Award Program. Recognition is given to those companies that have shown the…
Rebranding can be an excellent strategy to help update your business’ image, help you stand out in a crowded market and/or capture the attention (and ideally, wallet share) of a new crop of buyers. While it’s not the only the…
In our last post about the top three keys to rebranding success, we focused on the need to understand the people driving your business—customers! The next step in uncovering your new brand probably comes as no surprise: to take a…