Rebranding can be an excellent strategy to help update your business’ image, help you stand out in a crowded market and/or capture the attention (and ideally, wallet share) of a new crop of buyers. While it’s not the only the…
In our last post about the top three keys to rebranding success, we focused on the need to understand the people driving your business—customers! The next step in uncovering your new brand probably comes as no surprise: to take a…
Just like a brand, a brochure should be as unique as the company it’s representing. A simple trifold or “rack” brochure just will not do anymore. You have to stand out in a crowd, not just in what you say…
Behind the Presidential Brand Political Campaign—or Marketing Campaign? Every successful political campaign, from local office all the way up to presidential hopefuls, utilize the exact same marketing rules as any business. The only major difference between a business’ marketing campaign…
Pokémon exploded in the nineties. Pixelated monsters decked out backpacks, notebooks, and, of course, Gameboys. It was a cultural icon, with its logo slapped on everything and with kids drooling over the next new monster. Wars were waged over…
At The Marketing Machine, we build brands, creating designs that are, in one way or another, produced in some tangible way. Some of those designs eventually appear on your TV, your website, or Internet. But much of what we…
All graphic designers have a love for typography. It’s what we do! But not all typography makes us feel all gooey inside. Fonts also follow fads just like everything else does. Some fonts that were cool in the 80s, should…
In business, there are certain circumstances that necessitate and usher in a marketing rebrand. For one particular client of ours, a fundamental change to their core business was it. If you live in Central North Carolina, you have likely heard…
Eye-catching graphic design helps Guardian Logistics Solutions make a bold move The Situation: Late in 2013, one of our clients came to a big realization: though they were operating like three distinct entities, they would be both more efficient and…
RALEIGH, N.C. — June 3, 2014: Innovative creative services agency The Marketing Machine (theMmachine.com) has been tapped by the Wake County Bar Association (WCBA) to guide the active 2,400-member organization through a comprehensive rebranding process. Serving legal professionals with a myriad of professional, educational and…