The Marketing Machine recently helped create a unique new superhero: "Max," of CenterEdge Software. The client tasked us with developing this unique character as an outgrowth of a very successful B2B advertising campaign that we created for them in 2013;…
I have always been fascinated with branding, and how we, the consumers, establish relationships with companies and their products or services. I believe the stronger and more focused a brands execution is, the more it resonates with potential customers and…
The many facets of branding continually fascinate me, and how we, the consumers, are motivated to establish relationships with companies and their products or services. Many of these developments take place in our subconscious and happen over time. Another element…
Once a client has established distinctive, consistent branding, and their marketing goals are defined, advertising is often the next question up. Even those with the most generous advertising budgets have to deal with a common challenge: finite budgets from…
Entrepreneur.com reached out several months ago to learn more about how The Marketing Machine’s innovative hybrid structure helped the agency be more profitable—and respond better to clients’ needs. We were stoked to see the resulting article that appeared in the…
Behind the screen at new delve interiors headquarters, president/owner Ed Boiar is being interviewed and discusses the rebranding process, and working with The Marketing Machine.
[EDITOR’S NOTE: A video interview with Delve Interiors about their rebranding is available. August 6, 2013: Innovative creative services agency The Marketing Machine (theMmachine.com) is in the midst of launching a complete rebranding effort for Delve Interiors to help usher…
It's no surprise that I spent a good amount of time over the past 15 years or more thinking about principles of branding, about how we go from knowing nothing about a product or a company to loving it (or…
As a graphic designer, I find myself cringing daily at an ad, a logo or even a website that has broken one of the many rules of design. The basis of this is usually just plain ole bad design, but…
Even in our internet-centered world, trade print advertising still has value for B2B marketing directors—how much depends on the industry, your ad’s effectiveness and how well you leverage the message across other channels. Since print isn’t cheap, consider these best…