We've all heard a lot about content marketing over the past few years -- that is, producing and sharing relevant informational content as a means of staying in front of, and ideally engaging with, prospects/customers. It costs money, takes time,…
Everyone likes logos...they’re graphic and interesting, and very, very personal. So why do we like them so much? And what does it take to make one great? A great logo is simple, clean, memorable, distinctive and appealing to its target…
The Marketing Machine just passed its 15-year anniversary. That’s a pretty big marker! When I launched TMM back in 1998, I wanted to give small businesses a resource for helping them build and maintain consistent marketing efforts—to turn their marketing…
In the wake of the Boston bombings, there was an immediate need for people to show their support. Many turned to social media to post their feelings, their outrage at what had happened…others chose to use not words, but symbols…
Creativity is a joy. And sometimes it’s worse than pulling teeth. In our business, where at some level creativity is always connected to a timeline, we can’t afford to leave creative thinking to chance, so each of us has…
Direct marketing (or sending marketing messages to prospects and customers individually by mail, email or even door-to-door), can be very cost-effective in the right circumstances. Email marketing has been hot for the past few years, but lately we’ve seen an…
Some folks seem to have a bit of confusion when it comes to marketing and advertising and knowing how they differentiate. Fear not, we are going to clear that up. It might be best to give you Webster's take on these…
What is a landing page? It’s a very simple, single web page that’s designed to capture leads and convert site visits into sales. The goal of landing page design is to be eye-catching, straightforward and intriguing in a way that…
As I decorated my house for the holiday season, I caught myself thinking about why we put such importance on presentation. At Thanksgiving it's the table that friends and family gather around to give thanks. From the tablecloth, to the…
When we first met the Parkway SleepHealth team, they had come a long way since their initial launch years earlier, but it was time for a brand makeover. We were hired to assist with a brand refresh, and, subsequently, with…