When we first met the Parkway SleepHealth team, they had come a long way since their initial launch years earlier, but it was time for a brand makeover. We were hired to assist with a brand refresh, and, subsequently, with…
In 1993, the California Milk Processor Board got together under the direction of Goodby Silverstein & Partners and spawned the genius catch phrase "got milk?®". If you pay attention, you'll notice that they still use that tagline today (and it's…
The use of mobile devices to browse the Internet is growing exponentially, with predictions that by next year, more people will browse the Internet on their mobile devices than on their desktop computers! Not having a website that’s optimized for…
Coming up with a company tagline is no walk in the park. Capturing a big idea in one perfect, pithy phrase is like giving birth: lots of time is invested in “baking”… you tend to compare yourself to others (as…
Email marketing has been a core component of Marketing Machine services for 10 years, and in that time we’ve read and tested plenty of “best practices”—and continue to! So when we saw this article on email marketing strategies from Inc…
Website design is attempted by many, but even just five minutes browsing the Internet proves that there is more bad design than successful design. Many people and companies think that as long as they have a website, they’re doing well…
Every month companies call us because they realize that their brand—and by that we mean the combination of aesthetic elements (e.g., logo, colors, design and style) and strategic elements (e.g., business model, product and service offerings, customer service and marketing…