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Rebranding

We can rebuild it. We have the technology.

For many reasons, brands sometimes get out of sync with their core audiences and the customers they hope to attract. Their message, marketing materials and overall aesthetic presentation fail to connect. But fear not, for the experts at The Marketing Machine are here to swoop in with our rebranding expertise and save the day.

Over the years, TMM has gained a reputation as a strategic and creative marketing agency that helps companies successfully rebrand and refocus themselves. By following a 3-step process (described below), we can help reengineer the face and internal strategic guts that your company presents to the world. Let’s go!

A few reasons why companies may undergo a rebranding:

  • A recent merger or expansion has significantly altered who and what they are.
  • A long-established company is undergoing a name change and needs to reintroduce itself.
  • Sales are in decline and a rethinking of the business model and overall vision is in order.
  • The brand’s look, messaging and overall vibe become outdated and need a refresh.

Rebranding is all about moving forward and never looking back.

Beyond a handful of refreshed marketing materials, a rebrand offers clients newfound passion for their business. There is renewed vigor and energy that immediately translate to every employee, and a general sense of excitement that may have been missing for a while. It’s incredibly rewarding.

Discover our well-oiled, highly effective rebranding process:

TMM Rebranding Key Customer Icon

STEP 1: Know the key customer.

We avoid the temptation of launching into logo design or name generation. First step is to understand the target, the problems they face and how the newly rebranded company will help solve them. What is the customer’s buying process? What motivates people to action? What are the drivers that can unlock brand loyalty?

TMM Rebranding Unique Icon

STEP 2: Know what makes you unique.

Let’s focus on understanding the central qualities that drive your company, its people and customers. What is the emotional underpinning of your mission? What are the attributes that defined you then…and that define you now? Common themes will likely begin to emerge and those become the seeds of your new, unfolding brand.

TMM Rebranding Confidence Icon

STEP 3: Go forth with confidence.

Now you’re ready to unveil your new brand to the world and create your future success story. Each brand is unique, but typically, we recommend the following rollout order: new name, logo and color palette (if applicable), updated stationery, redesigned website, refreshed marketing communications. Then, new customer acquisition efforts can begin.

Dive Deeper!

Learn more about what we can do to ignite your brand:

GRAPHIC DESIGN RALEIGH NC

GRAPHIC
DESIGN

If it’s going to be seen, it should be designed. Match books, building/vehicle wraps, annual reports, corporate collateral, signage and more. You name it, we do it ­– with taste, style and purpose.

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WEBSITE DESIGN RALEIGH NC

WEBSITE
DESIGN

From landing pages and design refreshes to fully developed product and corporate websites, we’ve got you covered. Responsive. Search engine optimized. Functional. User-friendly.

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RALEIGH MARKETING AGENCY

PHOTO
VIDEO

Think beyond stock footage and images. Under TMM’s creative leadership, our teams work with talented directors/editors and photographers to bring your original videos, motion graphic commercials and ad campaigns to life.

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WHAT OUR CLIENTS SAY

“The Marketing Machine has worked with InstantGMP over the past 5 years to create informative, professionally formatted content such as a new website, video production, etc. that promotes awareness of us in our target markets, and the benefits those domains can realize from our products. Their involvement has helped InstantGMP expand our presence as an expert company that develops software that reinforce Good Manufacturing Practices.”

InstantGMP Inc.

“You guys make the best stuff!”

Kelly
Instant GMP

“I just wanted to say The Marketing Machine team is outstanding. Everything TMM has done for us has been top notch, Fortune 500 level. It would be hard to tell we are a small team of 9 from the video, website, and core messaging you created for us. Thank you for an amazing collaborative experience.”

Jessica Hoffman
First Analytics

“The HPN Select staff here in Raleigh appreciates the amount of work that TMM have put into our business. I know we are all over the place sometimes, but from our perspective on Glenwood Ave we like the work that’s being done, and from where I sit… having been here 4 years now… We’ve never had anything that has come close to what we have now.”

Christopher Frederick
HPN Select

“TMM team developed a messaging foundation we so desperately needed. The way they captured our essence is much like a spouse, they know us and get us like no one else. Impressive work.”

Jessica Hoffman
First Analytics

We have worked with The Marketing Machine on numerous projects over the years from brochures, to logos, to websites and branding. Without a doubt, the results have always been amazing. Paul has a keen sense of what his clients are looking for, and he guides his team to deliver great products that meet a customer’s expectations and budget.

NCRMA – North Carolina Retail Merchants Association
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