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Branding Fundamentals - Paul Spinak

Branding Fundamentals

I have always been fascinated with branding, and how we, the consumers, establish relationships with companies and their products or services. I believe the stronger and more focused a brands execution is, the more it resonates with potential customers and…

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Branding and Momentum - Paul Spinak

Branding and Momentum

The many facets of branding continually fascinate me, and how we, the consumers, are motivated to establish relationships with companies and their products or services. Many of these developments take place in our subconscious and happen over time. Another element…

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Birth of a brand: delve interiors - theMmachine

Birth of a brand: delve interiors

Behind the screen at new delve interiors headquarters, president/owner Ed Boiar is being interviewed and discusses the rebranding process, and working with The Marketing Machine.

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3 Keys to Successful Rebranding, Part 1

Every month companies call us because they realize that their brand—and by that we mean the combination of aesthetic elements (e.g., logo, colors, design and style) and strategic elements (e.g., business model, product and service offerings, customer service and marketing…

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